Blockchain technology, decentralized networks, digital assets, and self-sovereign identity, are laying the path for an internet that isn’t monopolized, surveilled, and doesn’t exploit users for profit. An internet that values privacy at its core and that safeguards personal data requires web applications, platforms and experiences that actually require less personal information from the end user in order to work. Privacy is ultimately about giving users control over their identity – how their identity information is collected, used, and shared.
While blockchains don’t enable privacy by default, they do provide the tools for developers to build privacy-preserving applications that enable users, and only users, to take greater control over how and when they engage their data online. That means engineering the base network itself in a way that decentralizes and distributes data, rather than collects it and stores it (like a server does today). Blockchain networks like Ethereum provide this base layer, while Infura enables fast, safe and reliable access to it so developers can start building decentralized applications immediately.
Users get a private, speedier web experience with much longer battery life, publishers increase their revenue share, and advertisers achieve better conversion. Through Brave, users can opt into privacy-respecting ads that reward them with a frequent flyer-style token they can redeem or use to tip or contribute to publishers and other content creators. The Brave solution is a win-win for everyone who has a stake in the open Web and who is weary of giving up privacy and revenue to the ad-tech intermediaries.
Brave has grown significantly over the past few years. As of March 2021, Brave currently supports over 24 million monthly active users and over 1 million Verified Publishers. We expect to see increased demand for Brave more users demand real privacy solutions in their browser experience.
Powering Brave’s Privacy-Preserving Products with Rock Solid Web 3.0 Infrastructure
Building a privacy-respecting web isn’t easy. In order for applications like Brave to achieve mainstream adoption, they need infrastructure that is not only able to manage user data in a manner that adheres to privacy-preserving values, but also that can scale to meet the demands of millions of users.
That’s why we’re proud that Brave is leveraging Infura’s infrastructure for their suite of privacy-preserving products.
We’re dedicated to helping offload the infrastructure burden from Brave’s development team so they can focus on developing and scaling the best products. We look forward to continuing to support Brave as they continue pushing the Web 3.0 ecosystem forward!